Living life well…
Dyan and I are grateful that you’re here and want to learn more about our family’s business… 🙏 It was in about 2019 that we (Urban Coop Company™) realized that the secret to our success since 2013 when we launched, wasn’t necessarily Chicken Coops per se. It was our commitment to USA built quality, unwavering customer service, and our ability to build, package, ship, write assembly instructions for, and help customers build larger and larger chicken coops. Whether they wanted to a DIY experience or hire a less skilled handyman (rather than the drama of contractor and a design build) our premanufactured panelized kits were sturdy, well designed and could stand the test of time in harsh environments all over the USA. It was January 2020 when we rebranded Urban Coop Company™ as Roost & Root® with the idea that if we expanded our backyard farming chicken coop theme to include gardening and greenhouses too… we could grow our company. COVID hit and little did we know that we would end up with a record “one time” sales year… mostly chicken coops. With the food supply scare, and people staying at home, we sold way more than we had shop space and carpenters to build. We stayed open through COVID and filled orders as fast as we could. When 2021 came, we realized that it was a one-time not so efficient bump in sales, and we elected to settle into our new Roost & Root® brand over the next three or four years and executed our expanded “backyard farming” chicken coops and gardening business plan. In 2024 after 10 years in business, wanting to grow more, we recommitted ourselves to the idea that our core competency was building premanufactured panelized kits and coined the phrase Smart Kits™ to engrain in our culture these ideas. For 2025 we will introduce even larger panelized kitted structures and begin to push the envelope even further as we start to design “engineered” kitted panelized ADU’s and glass / aluminum outdoor multi use structures. We changed our slogan from a more “backyard farming” centric Find your inner Farmer™ to Built for Life™ to purposefully guide our new direction beyond just chicken coops and greenhouses. We always believed that the real reason to do “backyard farming” was for the improvement to ones life in physical and mental ways. Our new slogan not only reflects that long held belief, but the play on words about quality, and that our products are about living life better… gets memorialized in three short words. Built for life™. Our core commitment to customer service, American manufacturing, and high-quality long-lasting designs won’t change. We will take our Smart Kit™ skills and ideas and apply them to new and different (larger) structures… that allow people to live life better. What will continue to evolve is our product offering to include ADU’s, bigger more permanent muti-use outdoor structures, sheds, and of course continuous improvement and product expansion of the chicken coops and greenhouse structures that got us to where we are today.Again, thank you for your interest in Roost & Root®
Dyan & Montie Twining
and family.
Mary Jane's Farm Feature Article
NPR “How I Built This” Podcast
Roost & Root Feature Begins at 30:35
Wall Street Journal Feature Article
LA Times Feature Article
The Scoop on Chicken Coops
Backyard Cedar Chicken Coops Podcast Feature
Coffee with the Chicken Ladies Podcast Feature
